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Alchimie Forever

  • ihwx.0cbcb672-4652-42c2-a903-7dac3f2b2ddd.1320.1320

    Pigment problems? We now have a product for that

    I am in love. With the new Alchimie Forever Pigment Lightening Serum. Any launch is always exciting to me, but our latest one is a particularly fabulous one. About a year ago I started seeing my…

    June 25, 2015
  • Liquid tone foundation isolated on white background

    Why Alchimie Forever Doesn’t Tint

    I frequently get asked to create a BB cream and why we didn’t add a tint to our newest product, our Pigment Lightening Serum. I also get asked why I don’t wear any foundation…

    June 15, 2015
  • Pigment Lightening Serum citrus

    This is what has been keeping me busy…

    The last time I blogged was May 10th in honor of Mother’s Day. It has been a busy month. A busy year actually! I might blame this writing hiatus on the redesign of my…

    June 8, 2015
  • Ada and her mother.

    Thank You Mom

    My mother does not embrace Mother’s Day. If you know her, you know she is quite exceptional, and quite non-traditional. And you know I adore her. I don’t celebrate her today, because that would…

    May 10, 2015
  • The politics of fashion…

    This past Tuesday evening, I realized something important to me. I realized that I am not the only one to whom people raise eyebrows and ask “but why would you base your business in…

    June 6, 2014